Made in China & Made with China – Air Force 1 shoes
Made in China has long been a highly emotional terms. Many people take "Made in China" as the pronoun of cheap and poor quality products which is synonymous with derogatory terms. From November 23, an ads that last 30 seconds broadcast in the Cable News Network (CNN, the largest U.S. cable group), in which "Made in China" is the theme. Now, this advertising video on the Internet become the hot discussion and the netizen were generally moved by the Chinese government and highly appreciate it.
Made in China, everywhere and nowhere
The Chinese government launched a series of global advertising, aimed at publicize and promotes "Made in China.” to the world. The reporters found that the 30-second ads focus on "Made in China, the world co-operation" theme. It is stressing that in order to improve the quality of products China enterprises are constantly strengthen cooperation with foreign countries. In the video, the running man is wearing the "Made in China" Air Force 1 shoes while doing Morning exercises. the refrigerator that "Made in China" with the "American Comprehensive sports science and technology "that fuse “fashion in Europe"; music player that "Made in China" is also use the “software from Silicon Valley "... ...all of them are focus on " Made in China, everywhere and nowhere " and the " China makes, the world takes " throughout the entire ad.
In the video, several scenes were taken in foreign countries, and besides Asia, it will broadcast in several China's major trade regions such as North America, Europe and other regions At present, the Ministry of Commerce decide to purchase a six weeks period of advertising time and also a number of international mainstream media such as CNN are the key groups for the video broadcast.
User accept the forms of advertising
While this ad is not put on in the domestic media, but several major Internet portals have begun circulating this ad on the video, and soon it become the focus. Some people think that directly advertising in the Western media, is recognized in the West under the rules of the game in order to accept the way that they can make the image of publicity. It is better than the government to handle it.
The other groups doubt that whether this kind of ad can raise the profile of “China made” or not. They said that "Made in China" is completely different from "Made in India" and” Made in Brazil ", for "Made in China" is deeply marked with "China" which has a strong political implications, not simply an economic phenomenon. From this perspective, advertising is no doubt a purely commercial activity which gives other kind of thin and weak feeling.
Nowadays, there are some people in the world still think that the workers in the Chinese industries are all children. so there is still a long way for the China made products to survive in the world markets.
But to many B2C foreign trade companies, it is surely a golden opportunity. like milanoo.com. Milanoo.com has advanced technique and Good team. There are just a few years for milanoo.com to lead the B2C foreign trade field. All we need to do is waiting expectantly for it happened.